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All Brands Are Not Created Equal
BusinessWeek/Interbrand recently released their annual rankings of the 100 best global brands.
Google, Zara, Apple, and Nintendo are among this year’s top gainers in BusinessWeek’s annual ranking of The Best Global Brands. For the seventh consecutive year, BusinessWeek has teamed up with Interbrand, a leading brand consultancy, to publish a ranking of the top 100 global brands by brand value.
Read the entire release here.
The top risers, and the big decliners, are really what makes reading the entire report worthwhile. Who's number one, two or three in the rankings isn't the most insightful part of the report. Coca-Cola still rules the world in brand value, $65 million - the cola juggernaut is everywhere for God's sake, but it still took a 3 percent hit.
But check out the double-digit growth from: Google = $17.8 million brand value (+44 percent), Apple = $11 million brand value (+21 percent), Nintendo = $7.7 million brand value (+18 percent) and Starbucks = $3.6 million brand value (+17 percent). These are the guys who are getting it right.
The biggest losers? Ford (-19 percent), GAP (-15 percent), Kodak (-12 percent), Pizza Hut (-9 percent) and Motorola (-9 percent).
What separates the good, the bad and the ugly? Brand management, touch point development, demand creation, modeling contingencies and planning efficiencies.
So what you ask.
Brand and its subsequent value is inextricably linked to solid business management and financial success. Even for the smallest businesses, company or product, brand is crucial. We preach it over and over, only the companies that stand out in logical and emotional dimensions will enjoy a strategic advantage over their competition.
Posted by Nicole Pullman on August 3, 2007 at 05:31 PM in Advertising, Brand, Business, Marketing | Permalink
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Posted by: ZiveSoonialen | Apr 7, 2009 7:12:39 AM
HI
I am trying to establish the effect of blogging on company's communications with their customers/stakeholders.
I.e. does the fact that it facilitates two-way communication
fundamentally alter the dialogue process?
I am doing the research as part of my dissertation for my course MA
Communications Management. It would help me greatly if you were to answer the short questionnaire below and send it to r.crutchley@londonmet.ac.uk
Let me know if you require any additional information.
Kind regards, Rachel
Rachel Crutchley
Student ID 9901912
Questionnaire on corporate blogging – please return to r.crutchley@londonmet.ac.uk Many thanks
Corporate blogging is a relatively new addition to the communications mix. In what ways do you think its evolution has affected corporations relationship with their customers/stakeholders?
In your view what role does corporate blogging play in the communications mix of organisations?
In your view what is the appropriate level of blogging in a company e.g. who (what level) should blog? How frequently?
What arrangements/safeguards (if any) are in place to manage your corporate blog? E.g. are comments censored before they are made live on the site?
Do you have, or have to adhere to any kind of corporate code when blogging?
Could you briefly outline how you feel blogs add or should add to the functionality of a company’s communication with its customers/stakeholders?
In your view as blogging becomes more widespread how can we ensure corporate blogs are effective and useful?
Please comment on the future of blogging and communications and anything else you feel relevant?
Please pass this questionnaire on to anyone else in your company that also blogs on the company blog.
Many thanks
Posted by: Rachel Crutchley | Aug 19, 2007 2:23:35 PM
