It's Time to Get Started

Our nation is at a crossroads and we must confront the brutal facts of our current energy reality. The average American is just now waking up to this revolution. We are just beginning to understand crises like global warming and energy dependence, issues that are sure to define the next fifty years or more of our lives. We as consumers want to do our part, but we don’t know yet how.

There are many messages being conveyed in today’s media, each organization or association offering a slightly different angle on the issues and the solutions. Industries that should share the same purpose instead dilute the marketplace with conflicting messages. It is a very noisy marketplace and while awareness is increasing, consumers don’t yet know what to do - because no one has offered a comprehensive plan.

Renewable Energy (and all its various components) is not a known or trusted “brand.” In the public’s eyes, Renewable Energy is virtually unproven, if not thoroughly confusing. The Renewable Energy proposition seems too good to be true. Without a solid, clear brand, people have no reason to trust it. Without trust, we cannot expect people to embrace it. In order to garner the public’s trust, Renewable Energy, as a comprehensive brand, must stand out in logical and emotional dimensions. Appealing to the public with statistics and facts won’t inspire the average American to take action.

Many of us have the talent and the resources – and the responsibility – to help Americans make sense of it all. It's time to get started.

Thank you to Tim Kubista for contributing to this post.